The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications, and mail merge allow you to focus on each specific customer to personalize their experience.
Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers associated with such business-to-business (B2B) companies need to curate a marketing strategy that can attract...
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help...
Maintaining and analyzing customer data has always been a crucial part of digital marketing. But the onset of the COVID-19 pandemic has increased the digital footprint, thus boosting global online content consumption. This change has made keeping...
People unsubscribe from email lists for a number of different reasons; be it the deactivation of the existing email address, change in location, or mere loss of interest. Whatever the reason behind the decreasing number of email...
Adobe, in its attempt to change the world through digital experiences, takes a step forward and acquires Frame.io. Frame.io allows key project stakeholders and video editors to collaborate using cloud-first workflows. It streamlines the creative process by...
Salesforce, a universal leader in CRM, announced Advertising Sales Management for Media Cloud today. It is an industry-specific application for managing cross-channel advertising sales.
With advertising sales management for the...
To aid and allow brands to drive more sales via their social channels, Hootsuite announced its acquisition of Heyday. It was done to leverage the power of AI in marketing. With the most extensive customer base in...
In an attempt to look for more unique and personalized ways to reach out to their target market, organizations are continually upgrading their marketing strategy. The marketing industry has completely changed the way brands used to communicate...
Marketing attribution has become a challenge for data-driven marketing operations teams as it takes good expertise and effort to successfully attribute sales to channels. But with the right tools in hand, marketing attribution can easily be used...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
