With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the best for their business. And if you are an e-commerce business, your marketing operations may...
B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually ensure that you have new sales while managing your lead pipeline. You need to develop...
It seems obvious or banal to state that COVID-19 has taken a severe toll on many businesses. For many companies, a harsh new reality is still evolving after being forced to suspend or reduce operations.
The onset of the COVID-19 pandemic changed how the world worked and has forced businesses to adapt to the new normal. In the shift, digitization is witnessing a significant disruption. As businesses transitioned to working virtually, digital...
When dealing with a wide range of investments in sales, marketing, and customer experience delivery, understanding, predicting, and optimizing them can be a tedious task. Moreover, in this era of rapid and chaotic change, marketers fail to...
The onset of the COVID-19 pandemic changed how the world used to work and has forced businesses to adapt to the new normal. In this entire shift, digitization is witnessing a significant disruption. As all businesses are...
Email marketing has proved its efficiency and is now the most impactful marketing channel to grow businesses of all sizes. Consumers worldwide use email to keep in touch with brands regardless of their interests, and marketers need...
In the 21st century, successful organizations know that customers are everything and their experience with the brand matters. They treat data as currency, and the value exchange between the brand and the customer holds more value than...
Creative members of a team are as important as the technologically sound ones. They should be taken into the team early on as a part of new technology implementation.
Many creative team members are...
As we start 2021 with a new hope to restart every business plan that got paused and every objective that remained unachieved last year, we might also want to explore every new opportunity. At the same time,...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
