The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications, and mail merge allow you to focus on each specific customer to personalize their experience.
With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the best for their business. And if you are an e-commerce business, your marketing operations may...
Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers associated with such business-to-business (B2B) companies need to curate a marketing strategy that can attract...
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help...
As a marketer, you have the responsibility of creating your marketing reports every month. You have to fetch data on each platform, copy-paste those numbers into an excel spreadsheet, and create reports for either your clients or...
With rampant globalization, it has become crucial to understand and analyze your customers to get the best ROI. To do so, it is also important to engage them with the best of your marketing strategy and on...
Marketers often fail to analyze how their targeted customers will react to content, messages, products, and services. This is because of the growing customer base and increasing segment of the target audience. Moreover, scaling your programs can...
In the 21st century, successful organizations know that customers are everything and their experience with the brand matters. They treat data as currency, and the value exchange between the brand and the customer holds more value than...
Though the marketing system's digital transformation has evolved the industry a lot, it has also created several complications in the process. With new marketing system platforms emerging now and then, and with various marketing channels along with...
In this new era of digital marketing, marketers do not look forward to handling too many accounts. Instead, they want to narrow down to a limited number of high-value accounts to engage better and generate higher ROMI....
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
