With so many innovations and technological advancements happening in the marketing industry, conversational marketing is getting more interesting. Businesses are also adopting it due to their elevated results and execution convenience.
If you are...
Are you new to your Marketo instance and already overwhelmed by the innumerable features that Marketo has to offer? Welcome to a whole new world of marketing automation where there is a lot to learn and integrate...
In this age of social distancing, people are more interested in webinars than ever before. So why not utilize this time and make the most of it. Besides, it's only wise to educate your target market about...
The process of communicating with potential prospects and customers via various digital marketing channels is known as multi-channel marketing. Instead of focusing on a single marketing campaign, multi-channel marketing uses several marketing channels and campaigns to target...
Customer engagement is the backbone of any business success, and thus, maintaining a healthy customer relationship throughout the customer lifecycle is crucial. But as businesses grow and gain more leads and customers, it might get a little...
If you are planning to replace your existing marketing automation solution with an advanced version, let us warn you. Your business might come across several challenges. Migrating to a different marketing automation solution can be more difficult...
In this digitized world, your customers are empowered with numerous resources to analyze and compare you with other prospective brands. And thus, just promoting your brand is not enough to market your offers. To gain a competitive...
Marketing Automation refers to a platform that can enable you to automate your diverse marketing tasks based on preset rules and triggers. For instance, automation tools can allow you to deliver an email automatically to subscribers if...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
