Saturday, April 27, 2024

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5 Actionable Mobile-Friendly Email Design Strategies to Boost Email Conversion Rates

Email marketing has made the life of marketers easy and smartphones have made the life of consumers easy. “According to Campaign Monitor, 68% of email campaigns were reported to be opened on mobile devices. And more than...

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AMP Emails: Why You Need to Start Utilizing Them Right Away

A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it...

How Can Marketers Increase Their Chances of Successful MarTech Investment?

Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot...

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...

Marketing Strategies to Promote Company Culture and Attract Top Talent

Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...

How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business

With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the...