Sunday, April 28, 2024

Interviews

The Skillset of a Successful Marketing Operation Team – Insights from a Marketo Certified Expert

Marketo certified expert, Valerie Whiting, is an experienced automation manager with a demonstrated history of working in the computer software industry. She is skilled in marketing automation, marketing technologies, sales enablement, customer relationship management (CRM), Salesforce, and...

One Thing People Should Forget About the Marketing Industry – Explained By a Startup Marketing Champion

As a B2B marketing leader focused on revenue performance management, Brian Hansford is also a B2B revenue producer, multimillion-dollar pipeline builder, marketing technologist, marketing data analyst, and content strategist and producer. He has made a huge contribution...

How Should Marketers Utilize Data to Improve Customer Experience?

I got a chance to sit down with Kate Adams, a recognized startup marketing leader and she has shared some interesting insights on the marketing industry and the current trends that are changing the industry.

Top 5 most important marketing metrics in today’s world

Recognized as a leading marketing automation expert, Lauren McCormack is a resourceful and award-winning marketer. We've recognized her as a Marketing Automation Wizard and got a chance to interview her. About Lauren McCormack

Best Practices for Marketing Operations Teams to Achieve Success – Interview

Roberto Rodriguez, a highly respected thought leader and subject matter expert in B2B and B2C digital marketing, advertising, and marketing operations, sat for an interview with MarTech Pulse. His excellent knowledge in digital ecosystem evaluation and optimization,...

Critical Challenges of a Marketing Operations Warrior – Interview with Josh Mateer

In an interview with Josh Mateer, Marketing Automation Manager at Weave, we analyzed the secret to becoming a strong marketing professional. Skilled in Salesforce CRM, Microsoft Dynamics, Maropost, Sales, Team Building, Management, and Networking, this is what...

Being a Successful Marketing Operations Warrior: Interview with Ahmos Diaz

Besides having a work experience of over seven years in digital marketing communications, Ahmos Diaz has bagged certifications from Marketo, Hubspot, and Eloqua. In an interview with MarTech Pulse, he tells us more about his perspective towards...

A Deep Dive Into Marketing Automation – Tips From a Marketing Automation Wizard

In an interview with Richard Dedor, a marketing executive with 14 years of experience, we analyzed his approaches towards marketing automation. Proficient in almost every existing digital platform, Richard has been certified by the Google Analytics Academy,...

The Next generation of ABM is Powered by AI and Machine Learning – Insights from a Startup Marketing Champion

With an experience of over 25 years in leading global marketing transformations and scaling technology companies, Van Diamandakis has worked for both startups and large enterprises such as Oracle, WebEx, Riverbed, and Sage. He has been driving...

What Makes a Marketing Operations Team Successful? Explained By a Marketing Operations Warrior

Daniel Murray, Marketing Operations at ServiceTitan, expressed his love for demand gen, marketing operations, revenue operations, and solving problems in an interview with MarTech Pulse. His understanding of how to work in complex B2B marketing tech stacks...

Latest News

AMP Emails: Why You Need to Start Utilizing Them Right Away

A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it...

How Can Marketers Increase Their Chances of Successful MarTech Investment?

Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot...

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...

Marketing Strategies to Promote Company Culture and Attract Top Talent

Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...

How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business

With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the...