In an interview with Christine Librojo, Marketing Operations at FourKites, I got mesmerized by the way she handles operational processes in finance, human resources, administration, and marketing. Her thorough understanding of her company culture and its business...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...