A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it was first created by Google in 2016 as an open-sourced library to help publishers load pages or sites more quickly...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies widely to acquire the best talents by promoting company culture.
A poor...
As a marketer, you have the responsibility of creating your marketing reports every month. You have to fetch data on each platform, copy-paste those numbers into an excel spreadsheet, and create reports for either your clients or...
Marketers often fail to analyze how their targeted customers will react to content, messages, products, and services. This is because of a growing customer base and increasing segment of the target audience. Moreover, scaling your programs can...
Attracting consumers to make a buying decision with B2B email marketing can be difficult. However, if done correctly, email can be a lucrative channel that generates a ton of business. It all depends on which customers you’re...
Twilio Segment, a Customer Data Platform, launched its Developer Toolkit. It’s a unique set of tools built for developers. This Developer Toolkit gives companies the flexibility to customize their customer data stack so that they can deliver...
With rampant globalization, it has become crucial to understand and analyze your customers to get the best ROI. To do so, it is also important to engage them with the best of your marketing strategy and on...
Re-engaging consumers is a challenging task. You want to encourage them to click-through, read, and convert into customers, but you also don't want to act desperate.
Re-engaging Subscribers with Permission Reminders
Though the marketing system's digital transformation has evolved the industry a lot, it has also created several complications in the process. With new marketing system platforms emerging now and then, and with various marketing channels along with...
Marketo’s LaunchPoint program periodically releases new apps to enhance the platform’s usability with additional outstanding capabilities. These LaunchPoint partner apps strengthen the efficiency of marketing automation and account-based marketing programs for offering higher ROI to its users.
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
