Tropic is a platform that matches businesses to the best vendors based on their unique needs. Their platform allows buyers to selectively communicate with the vendors they'd like to work with, and collaborate and negotiate with them...
Roberto Rodriguez, a highly respected thought leader and subject matter expert in B2B and B2C digital marketing, advertising, and marketing operations, sat for an interview with MarTech Pulse. His excellent knowledge in digital ecosystem evaluation and optimization,...
Acquire helps in streamlining customer conversations for onboarding, sales and support. It offers a scalable suite of tools that equip your agents with no-download interactive co-browse, chatbot, live chat, voice and video calling. The web and in-app...
Frustrated by debugging incongruities caused by legacy attribution tools and not being able to understand when and how your app users show up in multiple channels? Since traditional attribution systems consider each stage of a customer’s journey...
The benefits of Dark Mode were analyzed in the early days of home computers with monochrome CRT (Cathode-ray tube) monitors that displayed greenish text on a black screen. Some old text editors also used white text on...
If you aspire to scale your business, it is important to manage all your files and brand assets properly. With time, as your business grows, so does your database and its security concerns, along with the need...
Marketers need to determine the effectiveness of future and ongoing email campaigns to achieve a higher impact. A/B testing is one of the most effective methods to ensure how prospects and customers will respond to email messages....
Email marketing forms the pillar of digital marketing and marketers these days leave no effort to create and send the best form of emails to their subscribers. Similarly, maybe even your organization has also invested in the...
A new study released by Grand View Research has forecast that a steep growth in the global virtual events industry will be witnessed. The report went on to predict that online events will rise as much as...
In this digitized world, your customers are empowered with numerous resources to analyze and compare you with other prospective brands. And thus, just promoting your brand is not enough to market your offers. To gain a competitive...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
