B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually ensure that you have new sales while managing your lead pipeline. You need to develop...
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help...
It seems obvious or banal to state that COVID-19 has taken a severe toll on many businesses. For many companies, a harsh new reality is still evolving after being forced to suspend or reduce operations.
Agile is an iterative and incremental methodology that is created to simplify software development. It emphasizes meaningful communication and guides businesses to deliver fast and embrace change. Agile assists teams of all shapes and sizes to collaborate...
Companies running modern data-driven marketing operations need to construct a successful marketing operations team by putting together the right set of skills. To build a winning marketing operations team, one needs to assemble top talents in marketing....
As we are nearing the end of the year, every organization is wrapping up its financial allocations. One of the most important things to consider while allocating a budget is marketing. Consumers are making more purchases online,...
Digital marketing has loaded marketers with options to drive their marketing campaigns. But there is nothing like the good old traditional email marketing when it comes to generating ROI. Moreover, with the invention of marketing automation, you...
The nurturing of relationships with individuals who are not presently ready to buy from you but can be ideal customers in the future is called Lead Nurturing. The purpose is to educate the prospective consumers, enhance their...
What is a marketing strategy?
A business's long-term plan for reaching its ultimate goals is known as a marketing strategy. It is vital to choose the specific actions required to strengthen the reputation of...
The ongoing pandemic has taught all of us a lot about what it takes to manage situations during a crisis. All industries and businesses underwent a massive economic crisis due to COVID-19. Thus marketers started coming up...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
