Marketing automation is often mistaken to boost only the marketing team's work and not the sales team as much. But in reality, most often, the sales teams are not aware of how to increase sales using marketing...
Marketo’s LaunchPoint program periodically releases new apps to enhance the platform’s usability with additional outstanding capabilities. These LaunchPoint partner apps strengthen the efficiency of marketing automation and account-based marketing programs for offering higher ROI to its users.
Marketo is Software-as-a-Service (SaaS)-based marketing automation software created to help organizations automate and determine marketing engagement, workflows, and tasks. It allows B2B and to produce lead-to-revenue opportunities, target qualified leads, and perform personalized and automated marketing campaigns...
Are you new to your Marketo instance and already overwhelmed by the innumerable features that Marketo has to offer? Welcome to a whole new world of marketing automation where there is a lot to learn and integrate...
In the last few years, the digital marketing industry has made rapid progress in an attempt to gain a higher success rate in terms of achieving different objectives of different organizations. Looking at the current progress speed...
Most marketers these days are aware of the benefits of incorporating Marketo in their marketing system, but a huge section of them are still not aware of the real magic Marketo can do. Most marketers leave out...
We know how Marketo Engage platforms function in various marketing activities, including lead segmentation, email personalization, managing intricate campaigns, sending direct mails, and many other marketing activities. However, there are wide-ranging features within Marketo Engage that most...
Marketo Engage announced the release of new features available from July 31 and stated that more such features would get added in the next quarter of the year. Aiming towards incremental improvements and changes to its system,...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
