Thursday, March 28, 2024

AMP Emails: Why You Need to Start Utilizing Them Right Away

A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it was first created by Google...

How Can Marketers Increase Their Chances of Successful MarTech Investment?

Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot...

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...

Marketing Strategies to Promote Company Culture and Attract Top Talent

Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...

Marketing Operations

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Recent News

3 Ways to Energize Your Nurture Strategy

The nurturing of relationships with individuals who are not presently ready to buy from you but can be ideal customers in the...

How to Turn Traditional Email Marketing into an ROI Machine

Digital marketing has loaded marketers with options to drive their marketing campaigns. But there is nothing like the good old traditional email...

How to Build a Marketing Operations Team from Scratch

Companies running modern data-driven marketing operations need to construct a successful marketing operations team by putting together the right set of skills....

9 Ways Marketing Automation Platform Boosts Marketing Operations & Overall Business Growth

In this digitized world, your customers are empowered with numerous resources to analyze and compare you with other prospective brands. And thus,...

How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business

With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the...

How to Choose the Best Marketing Automation System for Your B2B Marketing Operations

Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers...

Everything You Need to Know About the Different Types of Lead Segmentation

Lead segmentation is the process of grouping leads based on various parameters and insights to determine how your prospects and customers can...

5 Tools B2B Companies Can Use for Lead Tracking

B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually...

How to Write the Business Case for Your Digital Transformation

It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are...

Adobe Acquires Frame.io to Streamline Collaboration While Video Making

Adobe, in its attempt to change the world through digital experiences, takes a step forward and acquires...

Twilio Segment’s New CDP Developer Toolkit to Improve Customer Experience

Twilio Segment, a Customer Data Platform, launched its Developer Toolkit. It’s a unique set of tools built...

The Salesforce-Proof Alliance Gives a New Perspective to Revenue Operations

When dealing with a wide range of investments in sales, marketing, and customer experience delivery, understanding, predicting,...

Salesforce Pitches Advertising Sales Management for Media Cloud to Improve Campaign Performance and Automate Ad Sales for Publishers

Salesforce, a universal leader in CRM, announced Advertising Sales Management for Media Cloud...

Act-On Software Launches Zoom Webinar Integration

Act-On Software launches integration with Zoom. This new integration helps Act-On users in administering webinars using Zoom....

Email Marketing

How to Upgrade Email Marketing with Videos

In the last decade, email marketing has witnessed a massive transition and is considered to be the most effective and reliable digital...

Creative Holiday Email Marketing Strategies to Prevent Spam Reports and Maximize Engagement

It is that time of the year when everybody around seems happy. Streets and houses are getting decked up, gifts are being...

How B2B SMBs Gain Competitive Advantage with More Intimate, Intent-Driven Email Campaigns

Even after the massive disruption that the digital marketing industry witnessed and the innumerable inventions, email marketing still holds the top position...

Marketing Technology Innovators

Contentstack: Now You Just Need One Content for All Digital Media Platforms

Planning to expand your digital marketing presence across various channels, but stuck in the never-ending loop of modifying content for different platforms?...

Kukui: An All-in-one Customer Relationship Management (CRM) and Marketing Platform Designed for Auto Repair

Kukui, founded in 2009, helps create online marketing solutions for auto repair shop owners who’d like to take their business to another...

Triblio: An Account-Based Marketing Platform to Boost Sales

Triblio stimulates the pipeline with personalization, which is used by marketing, sales, and customer success teams to increase sales.

Plannuh: An Effective Tool for Managing Marketing Budget

It helps marketers in creating winning marketing plans, maximizing budget impact, and improving ROI. Plannuh combines your goals and budgets in a...

250ok: The Ultimate Companion Software to Your Email Service Provider (ESP)

It’s an email performance management platform that possesses all the essential tools for overseeing the successes of the outreach of the email...

Databox: An Easy, Flexible, and User-friendly Business Intelligence Software Solution

It is a business analytics platform that pools all of the data into one place to discover insights in real-time and tracks...

Featured

What Are Email Spam Bots and How Do They Work?

Though digitization has blessed us with the progress that we could have never thought of before the invention of technology, it has also challenged us with its loopholes. As the entire world is transforming digitally, it creates...

9 Ways Marketing Automation Platform Boosts Marketing Operations & Overall Business Growth

In this digitized world, your customers are empowered with numerous resources to analyze and compare you with other prospective brands. And thus,...

The Salesforce-Proof Alliance Gives a New Perspective to Revenue Operations

When dealing with a wide range of investments in sales, marketing, and customer experience delivery, understanding, predicting, and optimizing them can be...

Beginner’s Guide to Master Marketo

Are you new to your Marketo instance and already overwhelmed by the innumerable features that Marketo has to offer? Welcome to a...

4 Types of Email Marketing Campaigns to Boost Referrals for Your Business

Email marketing has proved its worth when it comes to attracting and acquiring new customers in a more cost-effective way as compared...

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AMP Emails: Why You Need to Start Utilizing Them Right Away

0
A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it was first created by Google in 2016 as an open-sourced library to help publishers load pages or sites more quickly...

How Can Marketers Increase Their Chances of Successful MarTech Investment?

0
How Can Marketers Increase Their Chances of Successful MarTech Investment?
Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot in the dark without analytics and data for research and measurements. Several tools are available...

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

0
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications, and mail merge allow you to focus on each specific customer to personalize their experience.

Marketing Strategies to Promote Company Culture and Attract Top Talent

0
Marketing Strategies to Promote Company Culture and Attract Top Talent
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies widely to acquire the best talents by promoting company culture.  A poor...

How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business

0
How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business
With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the best for their business. And if you are an e-commerce business, your marketing operations may...

How to Choose the Best Marketing Automation System for Your B2B Marketing Operations

0
How to Choose the Best Marketing Automation System for Your B2B Marketing Operations?
Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers associated with such business-to-business (B2B) companies need to curate a marketing strategy that can attract...

Everything You Need to Know About the Different Types of Lead Segmentation

0
Lead segmentation is the process of grouping leads based on various parameters and insights to determine how your prospects and customers can be categorized. Demographic details, behavioral details, geographic details, and psychological details are a few of...

5 Tools B2B Companies Can Use for Lead Tracking

0
5 Tools B2B Companies Can Use for Lead Tracking
B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually ensure that you have new sales while managing your lead pipeline. You need to develop...

How to Write the Business Case for Your Digital Transformation

0
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help...