Lead segmentation is the process of grouping leads based on various parameters and insights to determine how your prospects and customers can be categorized. Demographic details, behavioral details, geographic details, and psychological details are a few of...
B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually ensure that you have new sales while managing your lead pipeline. You need to develop...
Maintaining and analyzing customer data has always been a crucial part of digital marketing. But the onset of the COVID-19 pandemic has increased the digital footprint, thus boosting global online content consumption. This change has made keeping...
People unsubscribe from email lists for a number of different reasons; be it the deactivation of the existing email address, change in location, or mere loss of interest. Whatever the reason behind the decreasing number of email...
A tremendous amount of time goes into planning a marketing campaign, creating a landing page for the same, and executing it. But the only way to know if it’s working or not is by tracking the most...
If you are a digital marketer, you must be thoroughly aware of the fact that it costs a more generous amount to attract and acquire new customers than retaining the existing ones. The success of digital marketing...
Customer engagement can be a tricky skill to manage. Determining how your customers interact with your marketing content may not be apparently easy at first. Afterall, social media followings are mostly voluntary and the type of engagement...
Happy customers bring revenue and reputation to the brand. Thus, it is important to keep an understanding of existing customers to foster their needs and build customer loyalty. Providing the right customer experience brings recurring purchases and...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
