Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot in the dark without analytics and data for research and measurements. Several tools are available...
Marketing attribution has become a challenge for data-driven marketing operations teams as it takes good expertise and effort to successfully attribute sales to channels. But with the right tools in hand, marketing attribution can easily be used...
Creative members of a team are as important as the technologically sound ones. They should be taken into the team early on as a part of new technology implementation.
Many creative team members are...
A business, irrespective of its industry and size, needs a roadmap to achieve its goal. And these days, no company can thrive without a MarTech plan. Marketing technology comes at the top of the list of business...
As the technology solutions for every marketing function are multiplying, it is creating a challenging situation for marketers to find the right tool from a list of thousands. The digitized version of marketing strategy involves many procedures...
Salesforce is a customer relationship management solution that brings customers and companies together. It's an integrated CRM platform that gives departments like sales, marketing, commerce, and services a single shared view of every customer.
Marketing professionals use various tools and technologies for advertising and marketing. These technologies help in enhancing our efficiency, improving the speed and accuracy of our campaigns. The tools help in strengthening sales, marketing, and advertising operations, their...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
