A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it was first created by Google in 2016 as an open-sourced library to help publishers load pages or sites more quickly...
Marketers often fail to analyze how their targeted customers will react to content, messages, products, and services. This is because of a growing customer base and increasing segment of the target audience. Moreover, scaling your programs can...
The onset of the COVID-19 pandemic changed how the world worked and has forced businesses to adapt to the new normal. In the shift, digitization is witnessing a significant disruption. As businesses transitioned to working virtually, digital...
Attracting consumers to make a buying decision with B2B email marketing can be difficult. However, if done correctly, email can be a lucrative channel that generates a ton of business. It all depends on which customers you’re...
In an attempt to look for more unique and personalized ways to reach out to their target market, organizations are continually upgrading their marketing strategy. The marketing industry has completely changed the way brands used to communicate...
The onset of the COVID-19 pandemic changed how the world used to work and has forced businesses to adapt to the new normal. In this entire shift, digitization is witnessing a significant disruption. As all businesses are...
Email marketing has proved its efficiency and is now the most impactful marketing channel to grow businesses of all sizes. Consumers worldwide use email to keep in touch with brands regardless of their interests, and marketers need...
Re-engaging consumers is a challenging task. You want to encourage them to click-through, read, and convert into customers, but you also don't want to act desperate.
Re-engaging Subscribers with Permission Reminders
Even after the massive disruption that the digital marketing industry witnessed and the innumerable inventions, email marketing still holds the top position for engaging prospects and buyers. According to the several predictions made, the digital marketing industry...
As we start 2021 with a new hope to restart every business plan that got paused and every objective that remained unachieved last year, we might also want to explore every new opportunity. At the same time,...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
