A collection of procedures that a marketer follows to achieve desired marketing goals with email advertising is known as an email marketing strategy. The plan of action gives the businesses a direct communication channel with customers and...
Email analytics have changed email marketing
Many people thought that the days of email as a form of digital communication seemed to be over. It looked like email has become outdated and useless between...
Marketo is a platform that has many features curated for the benefit of the marketing industry. Often marketers are unable to make the most of it. If you cannot use the software’s wide spectrum of features, tools,...
As compared to all other digital marketing platforms, email marketing has created a prime position due to its capability to personalize the email content based on individual customers. It is essential to customize your emails not only...
With the rise of cybercrimes such as phishing and spoofing, customers often receive suspicious messages in their inboxes. As a result of this, brand email senders often get marked as spam and face several other marketing issues....
Worried about emails getting altered in transit between the sending and recipient servers? Well, most marketers often come across this situation, creating a loophole in their email marketing campaigns. The rising number of hackers and malicious emails...
Email marketing stands as one of the important marketing channels as it helps get on board target specific customers and focuses only on your business goal. It has proved to generate the highest conversion rates as compared...
Email deliverability failure is one of the biggest challenges that most marketers face despite having a good email marketing campaign in place. If your email delivery rates are also low and you don't know how to overcome...
Email marketing increases the efficiency of your marketing, sales, and customer service. However, this only works if you know how to utilize it in the best possible ways. Successful email marketing campaigns depend heavily upon the way...
Email marketing has proved its worth when it comes to attracting and acquiring new customers in a more cost-effective way as compared to other marketing channels. It is not only easy to send but also generates impressive...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
