Adobe, in its attempt to change the world through digital experiences, takes a step forward and acquires Frame.io. Frame.io allows key project stakeholders and video editors to collaborate using cloud-first workflows. It streamlines the creative process by...
Twilio Segment, a Customer Data Platform, launched its Developer Toolkit. It’s a unique set of tools built for developers. This Developer Toolkit gives companies the flexibility to customize their customer data stack so that they can deliver...
When dealing with a wide range of investments in sales, marketing, and customer experience delivery, understanding, predicting, and optimizing them can be a tedious task. Moreover, in this era of rapid and chaotic change, marketers fail to...
Salesforce, a universal leader in CRM, announced Advertising Sales Management for Media Cloud today. It is an industry-specific application for managing cross-channel advertising sales.
With advertising sales management for the...
Act-On Software launches integration with Zoom. This new integration helps Act-On users in administering webinars using Zoom. The recent amalgamation is an automated workflow that helps enroll the audience, manage the creations, track and integrate it with...
Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape.
Demandbase One brings together the best...
The advanced talks to buy Slack Technologies by Salesforce would merge the giant in business software with a gleaming newcomer on a mission to change how we look at office email. Slack could gain access to additional...
Customer data systems are gaining momentum in the environment of marketing technologies. Marketers and brands may witness steady growth in customer data systems in the year to come.
A CDPs main functionality focuses on...
If you aspire to scale your business, it is important to manage all your files and brand assets properly. With time, as your business grows, so does your database and its security concerns, along with the need...
Marketo Engage announced the release of new features available from July 31 and stated that more such features would get added in the next quarter of the year. Aiming towards incremental improvements and changes to its system,...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
