As the technology solutions for every marketing function are multiplying, it is creating a challenging situation for marketers to find the right tool from a list of thousands. The digitized version of marketing strategy involves many procedures...
Marketo is Software-as-a-Service (SaaS)-based marketing automation software created to help organizations automate and determine marketing engagement, workflows, and tasks. It allows B2B and to produce lead-to-revenue opportunities, target qualified leads, and perform personalized and automated marketing campaigns...
Are you new to your Marketo instance and already overwhelmed by the innumerable features that Marketo has to offer? Welcome to a whole new world of marketing automation where there is a lot to learn and integrate...
A vast number of your email subscribers unsubscribe from the email list due to several reasons. Be it the deactivation of the current email address, change in location, or mere loss of interest, whatever be the reason...
Digital advancement has made marketing the pillar behind an organization’s success and if your landing page is unable to generate the expected conversion rate, then that’s a major reason for concern. Therefore, you need to build a...
With the massive disruption happening globally due to digital transformation, the marketing industry has completely changed the way brands used to communicate with their customers. In an attempt to look for more unique and personalized ways to...
Marketing professionals use various tools and technologies for advertising and marketing. These technologies help in enhancing our efficiency, improving the speed and accuracy of our campaigns. The tools help in strengthening sales, marketing, and advertising operations, their...
Most marketers these days are aware of the benefits of incorporating Marketo in their marketing system, but a huge section of them are still not aware of the real magic Marketo can do. Most marketers leave out...
The process of communicating with potential prospects and customers via various digital marketing channels is known as multi-channel marketing. Instead of focusing on a single marketing campaign, multi-channel marketing uses several marketing channels and campaigns to target...
It is a business analytics platform that pools all of the data into one place to discover insights in real-time and tracks performance. It helps in mixing and matching data from different sources in a single dashboard...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
