Amplitude is a leading product intelligence tool. It offers a Behavioral Analytics Platform that collects behavioral data and synthesizes it. It also enables the product team to watch how users interact with a product and derive insights...
With the rising use of applications in businesses and continuous integration of SaaS, microservices, and APIs, customer data is getting fragmented and is slowing down digital projects irrespective of the industry. In this situation, marketers are facing...
The advanced talks to buy Slack Technologies by Salesforce would merge the giant in business software with a gleaming newcomer on a mission to change how we look at office email. Slack could gain access to additional...
Customer engagement is the backbone of any business success, and thus, maintaining a healthy customer relationship throughout the customer lifecycle is crucial. But as businesses grow and gain more leads and customers, it might get a little...
Though digitization has blessed us with the progress that we could have never thought of before the invention of technology, it has also challenged us with its loopholes. As the entire world is transforming digitally, it creates...
We know how Marketo Engage platforms function in various marketing activities, including lead segmentation, email personalization, managing intricate campaigns, sending direct mails, and many other marketing activities. However, there are wide-ranging features within Marketo Engage that most...
Email marketing increases the efficiency of your marketing, sales, and customer service, but only if you know how to use it in the best possible way. Successful email marketing campaigns depend on how you utilize this state-of-art...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
