Email analytics have changed email marketing
Many people thought that the days of email as a form of digital communication seemed to be over. It looked like email has become outdated and useless between...
Companies running modern data-driven marketing operations need to construct a successful marketing operations team by putting together the right set of skills. To build a winning marketing operations team, one needs to assemble top talents in marketing....
With so many innovations and technological advancements happening in the marketing industry, conversational marketing is getting more interesting. Businesses are also adopting it due to their elevated results and execution convenience.
If you are...
As compared to all other digital marketing platforms, email marketing has created a prime position due to its capability to personalize the email content based on individual customers. It is essential to customize your emails not only...
Worried about emails getting altered in transit between the sending and recipient servers? Well, most marketers often come across this situation, creating a loophole in their email marketing campaigns. The rising number of hackers and malicious emails...
Email marketing stands as one of the important marketing channels as it helps get on board target specific customers and focuses only on your business goal. It has proved to generate the highest conversion rates as compared...
What is a marketing strategy?
A business's long-term plan for reaching its ultimate goals is known as a marketing strategy. It is vital to choose the specific actions required to strengthen the reputation of...
In the last few years, the digital marketing industry has made rapid progress in an attempt to gain a higher success rate in terms of achieving different objectives of different organizations. Looking at the current progress speed...
With all that hype about email marketing and its benefits towards your marketing campaigns, you might have mastered the art of creating the best email messages. Maybe you are also investing a good amount of money to...
Act-On Software launches integration with Zoom. This new integration helps Act-On users in administering webinars using Zoom. The recent amalgamation is an automated workflow that helps enroll the audience, manage the creations, track and integrate it with...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
