With the rising use of applications in businesses and continuous integration of SaaS, microservices, and APIs, customer data is getting fragmented and is slowing down digital projects irrespective of the industry. In this situation, marketers are facing a massive challenge of streamlining the data that is filling up their database without any segmentation or labeling. Addressing this issue, Workato established in 2013 and launched an intelligent automation platform to build integrations and automation by providing tools to manage and govern them. Besides automating the complex workflows in marketing with security and governance, Workato also creates powerful and business-critical integrations between cloud apps in negligible time.
“We are helping companies anticipate new waves of technology, such as machine learning and AI, by enabling them to build and operate integrations and automation faster than ever before,” states Workato.
Workato, the only industry leader that is 100 percent cloud-native, allows you to connect to more than a thousand apps, databases, files, big data, APIs, and low-code platforms, both via cloud and on-premise using SDKs. It enables business and IT users to have relevant information and better workflows.
Marketing Automation
Throughout your marketing project lifecycle, right from initiation, planning, implementation to closure, there is a high possibility of disjointed systems and redundant, incomplete, incorrect data entry from field services. It increases the time consumption for the completion of a project lifecycle, and Worketo offers real-time integration between field service tools to speed up the process. It provides reliable and timely connectivity to legacy on-premise systems, compliance tools, and business intelligence reporting without routing data through a particular platform or sacrificing brand compliance or data quality.
Zero Duplicate Data
With so much data floating around your database and customers taking interest from different channels, your CRM data could be filled with delicacies. If not checked, this will lead to outbound campaign failure to convert their potential customers. Workato merges reports between sales and marketing CRMs to sync the data across apps to give you better insights into your campaigns and improve both marketing strategy and performance.
Reduced Marketing Cost
To elevate marketing outreach across every stage, Workato automates strategic planning and performance management of marketing campaigns. By combining budgets to activities automatically, Workato allows you to connect ERP systems to marketing and PM tools, analyze marketing impact and also invest efficiently. Its work management platforms automatically integrate with the ticketing systems, digital asset management tools and other creative tools to ensure consistent and accurate communication. Moreover, it also helps you to tie keywords and metadata on specific assets to the campaign, CRM, and sales enablement tools.
Increased Lead Conversion
To manage qualified leads, when a request comes in, Workato automatically enriches the lead data by syncing with your marketing automation platform and CRM. Its lead management automation takes leads, enriches the data that surrounds that individual, and qualifies it. Workato’s Lead Routing solution, LeadBot, then routes the lead through slack to the assigned SDR or AE so that the needed action can be taken in less than five minutes. This increases lead conversion by up to 10 times. Workato’s ability to capture multi-touch revenue attribution allows you to track every touchpoint in the marketing funnel to automate the ROI of campaigns for end-to-end attribution.
It’s automated upsell and cross-sell activities based on product usage allows you to capture product usage data and add existing accounts to expansion campaigns based on usage type or amount. It also helps you to proactively turn on account-based advertising tactics and identify potential churn risk for complete marketing success.
Workbot
Aiming to provide enterprise workflow automation and process orchestration, Workato has developed an AI-powered chatbot, Workbot, an enterprise bot platform for Slack, MS Teams, and FB Workplace. Cloud-native and with no DevOps, you do not have to install any software to get the benefit of the chatbot.
Complete Control over Data
Due to its enterprise-grade security, scalability, and intelligent data loss prevention, there is complete governance around the system. Its built-in auditing and compliance capabilities offer unlimited auto-scaling of workloads while assuring that you do not lose any data.
Pricing
Workato’s belief in simplifying the life of its users is maintained in its pricing as well. With no complicacy of buying an unnecessary package, you can pay based on the volume of recipes you use. To begin with your Worketo workspace, you need to invest 10,000 USD per year, where your workspace will come with everything you need to integrate apps and automate workflows. It comes with unlimited apps, tasks, connections, and users. Further, you can buy recipes individually or in packs that are available in different sizes – 10, 25, 50, and 100. It will give you access to more than 400,000 pre-built recipes with assured fair billing policy.
Headquartered in Mountain View, California, Workato’s cloud-native and consumer-scale platform is trusted by top brands. Its commitment towards providing highly secure and reliable integration service using proven, tested, and best-in-class technologies, practices, and procedures also assures disaster recovery of the software system and underlying business operations. Workato’s security encompasses high availability and resilience to software and system failures.
