Agile is an iterative and incremental methodology that is created to simplify software development. It emphasizes meaningful communication and guides businesses to deliver fast and embrace change. Agile assists teams of all shapes and sizes to collaborate...
A business, irrespective of its industry and size, needs a roadmap to achieve its goal. And these days, no company can thrive without a MarTech plan. Marketing technology comes at the top of the list of business...
Marketing automation is often mistaken to boost only the marketing team's work and not the sales team as much. But in reality, most often, the sales teams are not aware of how to increase sales using marketing...
In this new era of digital marketing, marketers do not look forward to handling too many accounts. Instead, they want to narrow down to a limited number of high-value accounts to engage better and generate higher ROMI....
Digital marketing has loaded marketers with options to drive their marketing campaigns. But there is nothing like the good old traditional email marketing when it comes to generating ROI. Moreover, with the invention of marketing automation, you...
The nurturing of relationships with individuals who are not presently ready to buy from you but can be ideal customers in the future is called Lead Nurturing. The purpose is to educate the prospective consumers, enhance their...
With the rise of cybercrimes such as phishing and spoofing, customers often receive suspicious messages in their inboxes. As a result of this, brand email senders often get marked as spam and face several other marketing issues....
Email marketing increases the efficiency of your marketing, sales, and customer service. However, this only works if you know how to utilize it in the best possible ways. Successful email marketing campaigns depend heavily upon the way...
Email marketing has proved its worth when it comes to attracting and acquiring new customers in a more cost-effective way as compared to other marketing channels. It is not only easy to send but also generates impressive...
The ongoing pandemic has taught all of us a lot about what it takes to manage situations during a crisis. All industries and businesses underwent a massive economic crisis due to COVID-19. Thus marketers started coming up...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
