If you are a digital marketer, you must be thoroughly aware of the fact that it costs a more generous amount to attract and acquire new customers than retaining the existing ones. The success of digital marketing...
Email marketing has made the life of marketers easy and smartphones have made the life of consumers easy. “According to Campaign Monitor, 68% of email campaigns were reported to be opened on mobile devices. And more than...
Email marketing has always been the cornerstone in digital marketing and with the advancement in technologies, modern email marketing operations can offer amazing benefits to your business. But are you doing it the right way to increase...
The cursed year of 2020 is about to get over and we hope the coming year is filled with a lot of happiness and prosperity for all of us. But then, we still have a month to...
Marketo certified expert, Valerie Whiting, is an experienced automation manager with a demonstrated history of working in the computer software industry. She is skilled in marketing automation, marketing technologies, sales enablement, customer relationship management (CRM), Salesforce, and...
As a B2B marketing leader focused on revenue performance management, Brian Hansford is also a B2B revenue producer, multimillion-dollar pipeline builder, marketing technologist, marketing data analyst, and content strategist and producer. He has made a huge contribution...
I got a chance to sit down with Kate Adams, a recognized startup marketing leader and she has shared some interesting insights on the marketing industry and the current trends that are changing the industry.
Recognized as a leading marketing automation expert, Lauren McCormack is a resourceful and award-winning marketer. We've recognized her as a Marketing Automation Wizard and got a chance to interview her.
About Lauren McCormack
In an interview with Josh Mateer, Marketing Automation Manager at Weave, we analyzed the secret to becoming a strong marketing professional. Skilled in Salesforce CRM, Microsoft Dynamics, Maropost, Sales, Team Building, Management, and Networking, this is what...
Besides having a work experience of over seven years in digital marketing communications, Ahmos Diaz has bagged certifications from Marketo, Hubspot, and Eloqua. In an interview with MarTech Pulse, he tells us more about his perspective towards...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
