In an interview with Richard Dedor, a marketing executive with 14 years of experience, we analyzed his approaches towards marketing automation. Proficient in almost every existing digital platform, Richard has been certified by the Google Analytics Academy,...
With an experience of over 25 years in leading global marketing transformations and scaling technology companies, Van Diamandakis has worked for both startups and large enterprises such as Oracle, WebEx, Riverbed, and Sage. He has been driving...
Daniel Murray, Marketing Operations at ServiceTitan, expressed his love for demand gen, marketing operations, revenue operations, and solving problems in an interview with MarTech Pulse. His understanding of how to work in complex B2B marketing tech stacks...
In an interview with Christine Librojo, Marketing Operations at FourKites, I got mesmerized by the way she handles operational processes in finance, human resources, administration, and marketing. Her thorough understanding of her company culture and its business...
Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape.
Demandbase One brings together the best...
Customer data systems are gaining momentum in the environment of marketing technologies. Marketers and brands may witness steady growth in customer data systems in the year to come.
A CDPs main functionality focuses on...
Customer engagement can be a tricky skill to manage. Determining how your customers interact with your marketing content may not be apparently easy at first. Afterall, social media followings are mostly voluntary and the type of engagement...
Happy customers bring revenue and reputation to the brand. Thus, it is important to keep an understanding of existing customers to foster their needs and build customer loyalty. Providing the right customer experience brings recurring purchases and...
With the rapid advancement in the B2B marketing sector, customers expect organizations to offer experiences, deals, and information personalized to their needs and preferences. The traditional method of digital marketing can no more suffice the customized experience...
Do you have a great marketing strategy in mind but wonder how to make the most of the strongest digital marketing channel - email marketing?
Email marketing is one of the best marketing approaches...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
