Sunday, May 12, 2024

Zyper: A Marketing Software Platform That Helps Brands in Creating Brand Advocates

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It is a machine learning-led community marketing software that assists brands in identifying and engaging with their top 1% of fans and building a community of active brand advocates. 

Advocate Management: It eases case management, calendaring, billing, time tracking, and accounting.

Campaign Management: It defines strategies for designing, planning, testing and monitoring the campaign, and analyzing the results along the way.

Communication Management: Pop-up Chat: Enables a pop-up chat window on company websites to encourage interaction between designated company representatives and website visitors.

  • Notifications: It delivers notifications to both sides of the conversation.
  • Targeted Emails: It sends automated emails to engage potential clients and clients further.
  • In-app Messaging: It allows for live chat to be enabled within the app for customer help.
  • Co-Browsing: It lets agents join a customer’s browser session and navigate through the website with them.

Community Management: 

Qualitative Solutions: It provides solutions that help drive conversation, such as live chat, topic generation, and idea boards. 

Advanced Portal Features: It consists of tools that help enhance community portals, such as reminders, engagement tools, and analytics.

All-in-one Dashboard: It helps create efficiency by delegating data viewing access and report generation to specific users.

Gamification: It provides gamification tools to incentivize employees to leverage customer feedback insights. 

Reporting/Analytics:  It provides pre-built or customizable performance reports, where the reporting is based on specific and overall conversation results. 

Social Engagement: It measures the full impact of social campaigns and helps manage social messaging.

Data: It assists in smooth data import and export.

Support: It gives 24/7 Support, Email Support, Chat Support and Phone Support.

The point is, it doesn’t matter if you own an online store, or lead a Fortune 500 brand, Zyper has community solutions for all. It successfully converts customers into superfans with its white-glove service, while activating the brand’s community with end to end expert account management and unlocking new levels of advocacy, brand loyalty, and real-time insights. It allows fans and customers to join the private community by merely downloading the app. It encourages daily engagement by creating content challenges, joining group chats with your community, hosting focus groups and delighting super fans with exclusive rewards and experiences. Their analytics dashboard and community expert resource center give real-time insights to drive LTV.

Zyper claims that new customers drive a 3x higher repeat purchase rate than other social media channels and its communities drive an average order value of 2x than any other channel. At the same time, 83 % of its consumers trust friends and family recommendations in more than one way.

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