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AMP Emails: Why You Need to Start Utilizing Them Right Away
A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it was first created by Google in 2016 as an open-sourced library to help publishers load pages or sites more quickly...
How Can Marketers Increase Their Chances of Successful MarTech Investment?
Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot in the dark without analytics and data for research and measurements. Several tools are available...
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications, and mail merge allow you to focus on each specific customer to personalize their experience.
Marketing Strategies to Promote Company Culture and Attract Top Talent
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies widely to acquire the best talents by promoting company culture.
A poor...
How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business
With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the best for their business. And if you are an e-commerce business, your marketing operations may...
How to Choose the Best Marketing Automation System for Your B2B Marketing Operations
Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers associated with such business-to-business (B2B) companies need to curate a marketing strategy that can attract...
Everything You Need to Know About the Different Types of Lead Segmentation
Lead segmentation is the process of grouping leads based on various parameters and insights to determine how your prospects and customers can be categorized. Demographic details, behavioral details, geographic details, and psychological details are a few of...
5 Tools B2B Companies Can Use for Lead Tracking
B2B marketing has become increasingly complicated in this digitally driven customer-centric era. If you are a B2B organization, you need to continually ensure that you have new sales while managing your lead pipeline. You need to develop...
How to Write the Business Case for Your Digital Transformation
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help...
