Twilio Segment, a Customer Data Platform, launched its Developer Toolkit. It’s a unique set of tools built for developers. This Developer Toolkit gives companies the flexibility to customize their customer data stack so that they can deliver flawless customer experiences. Its powerful data collection and integration capabilities on the market simplify and ease data collection, analysis, and integration.
Defying the one-size-fits-all solutions that make it harder to set digital products and experiences apart from the competition. Moreover, the new customer data stack can be adjusted according to the unique needs of the business. Twilio Segment helps organizations take real-time decisions to accelerate growth and deliver world-class customer experiences.
The Developer Toolkit uses a “building blocks” approach to customize the customer data stack while creating unique experiences for every customer. It also reduces the time taken to build and maintain data infrastructure as developers need not do it from scratch. Moreover, collecting and unifying customer data in-house can be costly.
“Every company is investing and innovating in digital customer engagement in order to compete. The trouble is, you can’t buy a one-size-fits-all SaaS software and expect to deliver a differentiated experience — if you can buy it off the shelf, so can your competitors. You need the tools to build something unique that is true to your brand and customers,” said Peter Reinhardt, CEO of Twilio Segment. “In this race for differentiation, software developers are a company’s most valuable asset. That’s why we’ve created this new Developer Toolkit. The companies who figure out how to empower their developers to create amazing customer experiences will thrive, while those who do not will fail.”
A data infrastructure that has been built strong from day one can be trusted to give users the freedom to develop new features and deliver world-class customer-centric experiences. The Developer Toolkit includes features such as Destination Actions to provide every customer with the flexibility to configure how minute details of data are sent to each application. It has more than 400 Twilio Segment catalogs. More custom data sources and application destinations can also be added. The Developer Toolkit also has a universal data set with Multi-Instance Destinations. It connects a single data source to multiple instances of the same application so every team across the business gets access to the same data.
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