When dealing with a wide range of investments in sales, marketing, and customer experience delivery, understanding, predicting, and optimizing them can be a tedious task. Moreover, in this era of rapid and chaotic change, marketers fail to deliver a fast and scalable revenue operations blueprint for marketing, sales, customer experience, and market realities. Hence, to rapidly predict and optimize the powerful cause-and-effect relationships that generate more, bigger, and faster deals, Salesforce and Proof Analytics announced the launch of Proof BusinessGPS for RevOps.
It is a full-scale revenue optimization analytics platform built to support the revenue operations teams to develop, test, and adjust different analytical models promptly to monitor their campaigns and revenue outcomes. It used the power of automation and innovative user experience to give a flawless experience, keeping major market trends in mind. Centralizing the sales and marketing operations into revenue operations helps get a more holistic understanding of strategies generating more revenue.
“The math necessary to do advanced multivariable analysis has been around for a long time, and yet companies still struggle to make it a regular part of their decision-making. The reason is that human-powered data science is too slow, too hard to scale, even harder for business leaders to understand, and too expensive. In contrast, Proof BusinessGPS™ delivers fast, scalable, accurate analytics as a SaaS solution with simple, clear pricing, significantly disrupting legacy providers like Neustar and Nielsen. Our customers see extraordinary value within days after connecting data streams to Proof,” said Tim Colby, Chief Revenue Officer, Proof. natively
The Proof is integrated with the Salesforce Sales Cloud, Commerce Cloud, Experience Cloud, Service Cloud, Financial Services Cloud, Integration Cloud, Higher Education Cloud, and Non-Profit Cloud. It is delivered on both AWS and Salesforce Lightning and is available on the Salesforce AppExchange.
“Big Data expert Bill Schmarzo famously wrote that ‘data without analytics is an empty promise.’ Many companies struggle to get a firm grip on what’s driving revenue because their marketing, sales, support, services, customer experience, and marketplace data are not plugged into analytics that delivers fast, accurate answers. A strategic OEM partner of Salesforce, Proof solved this problem by delivering a highly scalable, analytics-led blueprint that helps revenue operations (“rev ops”), sales, finance, and marketing teams to work together to analyze and optimize all of these factors on a continuous basis. Automated, accurate, and natively integrated to Salesforce clouds, Proof BusinessGPS, Proof Marketing Planner, and Proof Marketing Finance MRM are the ‘missing link’ that companies need in order to make sense of the omnichannel world in which they succeed or struggle. As such, Proof is a natural and seamless addition for thousands of Salesforce customers who want to use analytics to extract powerful insights from the data in their marketing, sales, services, and customer experience clouds,” said Leonardo Carbonara, Product Management Leader, Salesforce.
With Proof BusinessGPS, Revenue Operations teams can leverage predictive and prescriptive analytics and Salesforce Einstein’s advanced pattern recognition. Its integrated Datorama, Tableau, Supermetrics enable more powerful modeling as Proof automates data flows from all Salesforce clouds. Users can mobilize the correct data and feed it into Proof to predict marketing results in real-time and accelerate result generation with the right insights. This will help marketers to provide strategically framed marketing campaigns to multiply sales revenue and increase business profitability. The Salesforce-Proof alliance will deliver the first-ever full-cycle, cross-cloud solution that includes planning, budgeting, KPI tracking, automated causal, forecasting, and optimization analytics, at a very affordable price.
