Frustrated by debugging incongruities caused by legacy attribution tools and not being able to understand when and how your app users show up in multiple channels? Since traditional attribution systems consider each stage of a customer’s journey...
With the rising use of applications in businesses and continuous integration of SaaS, microservices, and APIs, customer data is getting fragmented and is slowing down digital projects irrespective of the industry. In this situation, marketers are facing...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...
