86% of marketing and communications professionals use marketing automation daily (DemandSage). Streamlining repetitive tasks and improving engagement can help businesses achieve higher efficiency and ROI. Implementing modular and scalable marketing automation workflows is critical for adapting to changing market...
Sustainable marketing is no longer a buzzword; it is a necessity. Sustainable marketing involves promoting products and services in ways that minimize environmental impact and resonate with the values of modern consumers.
Importance of Sustainable Marketing?
Sustainable marketing integrates environmental and...
With marketing executives under the gun to prove the ROI of their campaigns, revenue attribution has emerged as a game-changing tool that connects the dots between marketing efforts and revenue. It empowers decision-makers to allocate resources with surgical precision....
Webinars have become a cornerstone of lead generation for emerging and established businesses. In fact, a 2023 study by the Content Marketing Institute reveals that 58% of marketers view webinars as their most effective content marketing tactic.
What Is an...
Marketing automation refers to software that automates marketing tasks and processes. 80% of consumers prefer buying from brands that offer personalized experiences through marketing automation (Epsilon). Today, many e-commerce businesses leverage marketing automation to streamline operations, enhance customer experiences,...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications, and mail merge allow you to focus on each specific customer to personalize their experience.
In this era...
With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the best for their business. And if you are an e-commerce business, your marketing operations may include collecting...
Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers associated with such business-to-business (B2B) companies need to curate a marketing strategy that can attract other organizations.
You...
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help you move...
As a marketer, you have the responsibility of creating your marketing reports every month. You have to fetch data on each platform, copy-paste those numbers into an excel spreadsheet, and create reports for either your clients or your boss....
