Creative members of a team are as important as the technologically sound ones. They should be taken into the team early on as a part of new technology implementation.
Many creative team members are either included too late or are...
Customer engagement can be a tricky skill to manage. Determining how your customers interact with your marketing content may not be apparently easy at first. Afterall, social media followings are mostly voluntary and the type of engagement you receive...
Machine learning configures marketing programs in ways that help analyze customer data and generate intelligent marketing decisions. It is to address the issue of ever-changing customer behavioral patterns by consistently tracking insights and tailoring email messages for customers. It...
Marketers need to determine the effectiveness of future and ongoing email campaigns to achieve a higher impact. A/B testing is one of the most effective methods to ensure how prospects and customers will respond to email messages. It enables...
If you are planning to replace your existing marketing automation solution with an advanced version, let us warn you. Your business might come across several challenges. Migrating to a different marketing automation solution can be more difficult than it...
Email marketing forms the pillar of digital marketing and marketers these days leave no effort to create and send the best form of emails to their subscribers. Similarly, maybe even your organization has also invested in the best email...
Though digitization has blessed us with the progress that we could have never thought of before the invention of technology, it has also challenged us with its loopholes. As the entire world is transforming digitally, it creates hyper-connected networks...
With the rapid advancement in the B2B marketing sector, customers expect organizations to offer experiences, deals, and information personalized to their needs and preferences. The traditional method of digital marketing can no more suffice the customized experience needed by...
We know how Marketo Engage platforms function in various marketing activities, including lead segmentation, email personalization, managing intricate campaigns, sending direct mails, and many other marketing activities. However, there are wide-ranging features within Marketo Engage that most of us...
Do you have a great marketing strategy in mind but wonder how to make the most of the strongest digital marketing channel - email marketing?
Email marketing is one of the best marketing approaches to help lay the foundation of...
