Machine learning configures marketing programs in ways that help analyze customer data and generate intelligent marketing decisions. It is to address the issue of ever-changing customer behavioral patterns by consistently tracking insights and tailoring email messages for customers. It is widely used in e-commerce businesses to deliver a personalized shopping experience to its customers. Hyper-personalization in the machine learning tool enables e-commerce companies to send 1:1 email which can be optimized to each subscriber, based on the purchase history, responses to past email campaigns, and interactions carried out on the company website.
Here are four ways in which machine learning can advance your marketing operations:
Sending Personalized Products
Machine learning prepares brands in product recommendations for their customers that are genuinely interested in and can end up buying them. It can automatically perform behavioral target marketing to its customers by sending hyper-personalized product recommendations via email directly to customer inboxes. It helps analyze audiences’ behavior across different marketing channels, including links they click on emails, social media networks, search phrases they use to browse products, what they add to their wish list and shopping cart, their purchase history and more.
Automated Creation of Email Copy
Machine learning tools can help users in creating different subject line variants so that they can select the top-performing subject lines for their emails. Businesses using it can take advantage of tools such as natural language generation and natural language processing for crafting the most compelling email subject lines and email copy for their campaigns. The natural language processing feature allows a machine to turn language into a code that machines can understand, whereas natural language generation feature enables a program to use the knowledge of language to write messages.
Select and Schedule the Timing of Emails
In such a super-competitive world, your potential customers’ email inbox is flooded with numerous promotional messages. If you don’t want your precious email to get lost in that sea, try analyzing the best time to send emails. Machine learning tools help you in scheduling emails based on the time detected by the metrics and send the emails automatically on the scheduled time. Moreover, informing your receivers when to expect an email will help them remember to open it on time.
Better A/B Testing with Machine Learning
Machine learning allows marketers to perform multiple levels of email tests. Based on the results, the techs apply changes and optimize emails immediately and continuously. Once set up, the software automatically starts running tests and continues testing throughout the duration of the email campaign, then optimizes the email strategy as the campaigns go on to enable immediate email optimization in all aspects.
Businesses can benefit in numerous ways by adopting machine learning technology in their marketing operations. It makes their brands stay ahead in their respective industries and segments. Moreover, several machine learning tools are available to analyze customers’ behavior and deliver them better-personalized information. Even content and solutions are sent via email marketing campaigns. Machine learning can fit a diverse scale and marketing budget to send personalized product update emails for improved targeting and increased sales conversions.
