In the last decade, email marketing has witnessed a massive transition and is considered to be the most effective and reliable digital marketing approach to reach out and engage with potential leads. “An Adobe Consumer Email Survey Report has...
Email marketing has always been the cornerstone in digital marketing and with the advancement in technologies, modern email marketing operations can offer amazing benefits to your business. But are you doing it the right way to increase the open...
A vast number of your email subscribers unsubscribe from the email list due to several reasons. Be it the deactivation of the current email address, change in location, or mere loss of interest, whatever be the reason behind the...
With the massive disruption happening globally due to digital transformation, the marketing industry has completely changed the way brands used to communicate with their customers. In an attempt to look for more unique and personalized ways to reach out...
It is that time of the year when everybody around seems happy. Streets and houses are getting decked up, gifts are being bought, and most importantly, businesses are gaining more scope to make a higher profit.
Yes, the holiday season...
The benefits of Dark Mode were analyzed in the early days of home computers with monochrome CRT (Cathode-ray tube) monitors that displayed greenish text on a black screen. Some old text editors also used white text on a black...
Customer engagement is the backbone of any business success, and thus, maintaining a healthy customer relationship throughout the customer lifecycle is crucial. But as businesses grow and gain more leads and customers, it might get a little tricky for...
Besides adding well-curated text and relevant images in your email. It's also crucial to get meticulously prepared Video content for the target email marketing reach. It increases the performance of email marketing campaigns in various ways, such as improved...
Machine learning configures marketing programs in ways that help analyze customer data and generate intelligent marketing decisions. It is to address the issue of ever-changing customer behavioral patterns by consistently tracking insights and tailoring email messages for customers. It...
Marketers need to determine the effectiveness of future and ongoing email campaigns to achieve a higher impact. A/B testing is one of the most effective methods to ensure how prospects and customers will respond to email messages. It enables...
