It enables you in reaching and engaging with new audiences to increase conversion rates, drives awareness and attendance for your events, targets your desired audience more effectively, and makes the entire event marketing process more efficient.
Banzai Reach Features
Marketing Event: It offers features for promoting events through social media or email.
Audience Segmentation: It segments your database and builds a list of target leads and contacts.
Campaign Management: It optimizes the process for organizations to build and deploy multiple-channel marketing campaigns to individuals and target groups and track the effect of the campaigns, by customer segment, over some time.
Email Marketing: It allows users to send bulk emails to all your contacts in bulk. It helps in building Email templates, integrating social media, managing subscriber lists, signing up forms and AB testing.
Event Calendar: It maintains and manages a marketing calendar across multiple events for the entire marketing process, from promotions to content to PR.
Landing Pages / Web Forms: it builds and customizes landing pages and lead capture forms for specific marketing campaigns to capture the right qualifying information and maximize conversions.
Basic Reporting: It accesses pre-built, custom reports and dashboards to measure email performance, leads by source/campaign/month, landing page performance, web and social activity. Also enables creating report subscriptions that can automatically send updates to your team and executives.
Web Analytics: It tracks which pages prospects visit and how often do they come back. It also helps in capturing the history in the database for sales intelligence and lead scoring.
ROI Analytics
It measures prospects generated, leads, pipeline, investment, revenue, and ROI by marketing channel or program.
Revenue Analytics
It analyzes how leads flow through the funnel by measuring velocity and stage to stage conversion rates.
SEO / Keyword Analytics
It tracks and monitors your rank for relevant keywords on major search engines and compares your overall performance to competitors.
Social Media Promotion: It advertises and promotes events using social media integrations.
Pricing of Banzai Reach:
- For Marketers: Starts at $25K, while providing a minimum of 3 simultaneous events per month. It supports a minimum of 24 events per year, generates a minimum of 480 registrations per year and saves the time of 2 full-time employees.
- For Partners: Provides a minimum of 12 simultaneous events per month, with minimum 12 partners, supports a minimum of 200 events per year, generates a minimum of 4,000 registrations per year and saves the time of 5-7 full-time employees.
- For Startups: Starts at $15K and supports up to 3 events per quarter. It is available to new Banzai customers, with 40 employees or less, that has $2M in the funding of less than 2M$ and possesses all the features of Banzai Reach for Marketers.
Conclusion
Banzai is fantastic to work with and is a smart extension to your team. The software is easy to use while developing a campaign, with an extremely responsive and helpful team. It provides excellent support for audience acquisition for your events and also helps in bringing viable leads to be used later on and for the purpose of driving awareness.
