The SaaS CRM landscape keeps evolving, and businesses need agile tools to manage customer relationships. APIs, or Application Programming Interfaces, are connectors that allow seamless integrations between customer data and your larger tech stack. In addition to facilitating workflow...
Agile marketing strategies offer flexibility, iterative processes, and rapid response to market changes. This flexibility is critical for brands aiming to stay competitive. Integrating real-time predictive analytics can turn agile marketing into a game-changer for modern businesses.
What Is Real-Time...
The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications, and mail merge allow you to focus on each specific customer to personalize their experience.
In this era...
Businesses that cater their services and products to other enterprises follow a completely different way of approaching their target market. And marketers associated with such business-to-business (B2B) companies need to curate a marketing strategy that can attract other organizations.
You...
It is best to have a balanced and informed strategy to succeed when you decide to invest in digital transformation. Here are some useful tips for writing a business case for your digital transformation journey to help you move...
Maintaining and analyzing customer data has always been a crucial part of digital marketing. But the onset of the COVID-19 pandemic has increased the digital footprint, thus boosting global online content consumption. This change has made keeping track of...
People unsubscribe from email lists for a number of different reasons; be it the deactivation of the existing email address, change in location, or mere loss of interest. Whatever the reason behind the decreasing number of email subscribers may...
Adobe, in its attempt to change the world through digital experiences, takes a step forward and acquires Frame.io. Frame.io allows key project stakeholders and video editors to collaborate using cloud-first workflows. It streamlines the creative process by centralizing assets...
Salesforce, a universal leader in CRM, announced Advertising Sales Management for Media Cloud today. It is an industry-specific application for managing cross-channel advertising sales.
With advertising sales management for the media cloud, the business said publishers could make the most...
To aid and allow brands to drive more sales via their social channels, Hootsuite announced its acquisition of Heyday. It was done to leverage the power of AI in marketing. With the most extensive customer base in the industry,...
