Act-On Software launches integration with Zoom. This new integration helps Act-On users in administering webinars using Zoom. The recent amalgamation is an automated workflow that helps enroll the audience, manage the creations, track and integrate it with other marketing campaigns! It automates time-consuming manual tasks that marketers have to do frequently.
The Chief Product Officer at Act-On, Aaron Johnson, commented: “Our best-in-class, easy-to-use webinar integration not only makes the marketer’s job easier, but it’s also backed by powerful marketing automation features that drive stellar customer experiences, boost ROI, and grow businesses. In the wake of the pandemic, a truly holistic webinar marketing solution couldn’t be more timely. We are pleased to provide this new medium for audience engagement, and we can’t wait to see how our customers benefit from it.”
The comprehensive webinar marketing process
Users can now install the add-on for enabling the Zoom integration, which, along with the Act-On solution, delivers an end-to-end webinar management process to the marketers. Which then concurs into broader marketing campaigns and completes the relevant steps of the process, like:
- Planning webinar sessions
- Creating a schedule
- Developing promotional content
- Creating contact lists and sending invites
- Creating individually traceable social media campaigns
- Tracking click-through rates, registrations, and attendance
- Sending confirmation communication to registrants
- Sending follow-up emails
- Carrying out post-event marketing actions
Act-On will now be synchronizing information with Zoom to ensure that registrants are enabled. It will also be scheduling messages to track responses and for keeping each webinar campaign moving smoothly.
Moreover, the Act-On reporting tools will also be analyzing how promotions are performing and what campaigns will be demanding further investments. These tasks will also be automated in a repeatable workflow that shall enable marketers to initiate a webinar program and not worry about its management. Moreover, the content developed for one webinar can effortlessly become templates for the other ones, thereby reducing the amount of work needed for creating new webinars.
