Tuesday, December 3, 2024

ManyChat – Easy-to-Design Custom Automated Messenger Bots for Business Growth

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1.3 Billion users look for messages on Facebook Messenger every day – what’s the most effective way to target them via your business messages? In case you are looking for a cost-effective tool or solution to reach and engage your targeted audience via text messages, multimedia messages jointly with emails – then here is what you need or, at the minimum, you need to consider. If you own a small and medium business, you know the importance of using social media and text messaging to acquire new customers and retain existing customers. After your business is growing gradually, it is essential to scale your message responses to avoid the risk of missing replying to potential customers at the right time, with the right personalized messages. 

That’s when you need to use chatbots that are evolving in a way that enables all business owners to stay connected to their potential customers. At that, ManyChat is one of the most influential and widely used chatbot service providers known for its easy-to-use service. Their automated and personalized chatbot services allow business owners to automate personalized messenger tailored to their customers’ unique needs. Thus, you can grow your customer base with customized messages for your small, medium, or micro business by leveraging ManyChat solutions. ManyChat will allow you to engage with your growing customer base of up to 500 subscribers with your tailored messages for a nominal budget of $10 per month every month.

Why use ManyChat?

ManyChat chatbot solution is designed to integrate with your sales and marketing activities perfectly. Use this chat to perform your diverse marketing and sales activities, including capturing customer contact info, book appointments with prospects and customers, nurture leads with personalized messages, building relationships, selling products, and many others through various messaging services, including Facebook Messenger.

Image source – manychat.com

ManyChat enables combining the most effective technique of reaching interested prospects and customers via text messaging services and Facebook Messenger to generate higher message response rates. If you target 1.3 billion Facebook Messenger users for your business, then the best method of targeting them with enhanced message responsiveness is ManyChat. It will allow your business to reach a more significant number of customers with Its automated chatbots. You can program these chatbots from the base level to help your marketers and sales reps with various marketing, sales, customer support, sales development, and other necessary but time-consuming activities. Hence, your team members will free their time to focus on creative pursuits, strategizing, and executing strategies that are not repeated, and you can focus on growing your business.

ManyChat offers automated marketing chatbots that you can design to use in various tasks—starting from capturing leads, nurturing leads to acquiring new customers and retaining existing customers and other message sending efforts using Facebook Messenger. 

So, how does it work?

Program your chatbots

ManyChat messaging services work in various ways. It depends on how you want to program the chatbot. For example, suppose you send your customers a welcome message one day after they have signed up with your business via Messenger. In that case, you can program a well-crafted welcome message containing a brief introduction to your company along with an exclusive discount code. You can then create another subsequent message to be sent after two days and an introductory giveaway and then another following message for “soft sell” after three days. You can orchestrate all the messages to generate your customers’ greater interest for your brand, a specific range of products or services.

Tailor your message

ManyChat is designed to be simple and easy to use. You can program the tool within a few minutes to line up. You can either select a pre-existing message template that will perfectly match your business needs or build from scratch to create a new message template exclusive to your messaging service using their easy drag-and-drop interface.

ManyChat’s automated chatbots can be customized to your unique business to resonate with the messages to your customers’ needs. You can see how it works from ManyChat’s free video course under Master Chat Marketing. You will see how ManyChat’s chatbots can help you grow your business with the advanced level of messaging services via SMS, Facebook Messenger, and email. Simple steps clearly explain every step of action of the ManyChat tool by expert Kelly Noble Mirabella.

Easy integration of Facebook 

ManyChat chatbots not only enable you to connect with your customers through Facebook Messenger and text messaging; it will also allow you to sync up with your existing marketing and sales technologies. It features intelligent chatbots that can capture client info and other essential customer data from Google Sheets. You can update your contact details spreadsheets with new information. It also allows you to connect with your customers on Shopify. You can ping them with message reminders, notifications, and alerts once they abandon shopping carts. Thus, you can bring back inactive customers and those who can be initially reluctant to purchase. ManyChat works with plenty of other business communication technologies to help you sync those tools and grow your business seamlessly and conveniently. 

Free and Pro Plan

If you are new or getting your business for the first time into the world of chatbots, you can simply sign up for the free plan of ManyChat. However, later you can upgrade to the ManyChat Pro plan, which is a more “higher business growth” plan to boost customer engagement up to 500 subscribers.

But, before you take the plunge from free to Pro version, check out its set of significant features and the pricing of ManyChat to take a well-informed jump into the higher, costlier plan. The following are the notable features of ManyChat that make it a perfect tool that brings automated chatbots into your business. 

Build ManyChat faster

Use an appropriate template for your business or create your chatbot message just by using its drag-and-drop interface. 

Ease of chatbots 

ManyChat lets you run marketing, sales, and customer support by merely setting up Facebook Messenger and SMS to expand your customer base. 

Drive Sales

Convert customers with simple, personalized experiences.

Engage Prospects

Build better customer relationships using interactive, multimedia, and automated and tailored content.

Pricing

Free and Pro packages. Free packages various features including unlimited subscribers, unlimited broadcasts, necessary quick start, visual flow builder, two drip nurture sequences, templates, four growth tools, customer segmentation using ten tags, meaningful and rich multimedia conversations, and landing pages and web widgets. You can upgrade to the Pro package to take advantage of more sophisticated features.  Advanced quick-start templates, sponsored messages, unlimited growth tools, complete audience segmentation, unlimited drip sequences, collection of subscriber data including email, phone number, integration with Facebook ads, and A/B testing of messages are just to name a few. You can also find advanced automation, email marketing, buy buttons, email marketing, 50 Free SMS, and other functionalities with the pro plan. All you need to do is to activate SMS and send up to 50 text messages free of charge in the first month. More than 50 messages, every additional text message costs 0.01$ per SMS. 

How to upgrade to the Pro version from the Free version?

ManyChat selects the appropriate tier based on the number of subscribers you are targeting. ManyChat will automatically calculate each level based on the number of messages you are sending every month and adjust the package accordingly. Thus, your business can only pay based on the number of messages you need to send every month. Moreover, the Pro package will also enable you to send monthly emails to 500 subscribers. Once you reach your email limit, you can opt for additional emails for $0.003 per subscriber, which comes to $3 per 1000 subscribers. On the other hand, MOneyChat will allow you to send up to 50 messages in the first month for free. Messages of more than 50 messages will cost 0.01 per text message and 0.02 for multiple messages, while incoming and phone messages are included in all packages.

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