It lets you know your customers, have meaningful conversations with them, on the channels they prefer, with the tools they already possess. Marketers can, therefore, focus on planning, strategy, and tactics instead of the intricacies involving execution. It automates decision making for who should get what, when and where, through online machine learning-powered behavioral analysis, rather than single-handedly relying on complex rules and segments to determine the same.
Enable Marketers in Increasing Customer Lifetime Value by Delivering the Next Best Experience to them
Lytics deciphers first-party customer data to predict future actions in delivering cross-channel messages about when and how the customer wants to receive them. Multiple unique identifiers help in building profiles, leading to high-level accuracy and identity matches. The customer experiences are organized with a simple drag and drop interface to move them towards a specific outcome. It automatically imports marketing tactics from all the connected channels, like web, email, and advertising, and visually organizes them around particular goals. Behavioral Scoring allows scores for intensity, momentum, frequency, propensity and quantity while the Audience Discovery feature unlocks insights that warrant movement towards conversion.
All the guesswork is removed from manual segmentation with machine learning, to focus on a collection of unique audiences that requires specific actions. Past engagement patterns are thoroughly studied, to predict when their next engagement is likely to take place and to deliver the message automatically within that time frame.
Features
Lytics derives insights through the first-party data collected from all moments of engagement, and then takes individuals to the next best experience based on them. It leverages built-in data science to predict and automate impactful actions for the marketer. Here are its features that offer the next best experience to the audience.
Data Sourcing
Data Enrichment: External data sources are used to improve customer profiles.
Expandability: It updates to accept the types of data and new sources.
Content Marketing: It acts as a content marketing platform.
Multiple Devices: It engages with consumers across any device with a consistent message.
Intelligence
Marketing Performance Measurement: It provides an analysis of efficiency and marketing program ROI.
Predictive Modeling: It predicts outcomes based on statistical models; can give insights to challenging scenarios.
Recommendation Engine: It uses artificial intelligence to offer suggestions based on desired outcomes.
These features provide the following premium services to all its customers:
– They help customers in developing business goals and strategies for marketing.
– They offer easy integration with several built-in tools and databases.
– They assist clients in understanding the behaviour of the audience with the client’s website that’s based on web traffic data.
– They enable personalized emails to be sent to recipients to go through the marketing email.
Lytics USP: Assists Clients in Understanding the Audience Behaviour
Lytics is enabling organizations to customize commitment with clients through its advanced Customer Data Platform (CDP) and arranges for more relevant showcasing. The learning and the usage of this platform allow smooth integration with various tools and databases. It helps companies in gathering relevant marketing data through Customer Data Platform and provides specific services to the customers.
Predictive Analytics Software and the Presence of Lytics
Lytics offers automated personalized marketing experiences through the company’s flagship product, Customer Data Platform (CDP). Popular retailing, media, banking, consumer goods, and tech brands are using Lytics for executing one-to-one marketing programs that are welcomed by their customers. The company’s marketing data about customers and users are connected to multiple sources. The marketing tools are then synced with the customer segments to improve marketing campaign results and reduce inefficiencies.
Customer Data Platform (CDP) Aids Marketers in Serving Smart and Relevant Experiences to Customers
Lytics provides an intensive customer data platform for customer-centric digital marketing. It automates personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Easy integration of the data is allowed with various databases and tools, hence making the platform much more comfortable to learn and easy to use. Services are provided to all the customers by arranging relevant marketing data through the Customer Data Platform. It serves mid-market to enterprise brands in the categories like Entertainment, media, technology, travel and hospitality.
