In the last few years, the digital marketing industry has made rapid progress in an attempt to gain a higher success rate in terms of achieving different objectives of different organizations. Looking at the current progress speed of the development of tools and technologies to aid digital marketing goals, it seems like there is no end to the need for innovations in this industry.
Webhook is one such tool that recently got added to the list of developers and coders and is rapidly becoming popular among marketers to gain better control over the performance of their marketing campaigns.
To enable marketers to measure their campaigns, Webhook uses the right set of technologies and metrics. Moreover, the tool allows for marketing platforms to interact with third-party platforms and exchange data from other systems via API.
What Is A Marketo Webhook?
Marketo added its Webhook tool to its system that allows users to measure, manage, and execute their sophisticated campaigns by integrating with other platforms. It can communicate messages and share data within cross-functional departments of an organization to deliver the right message at the right time to segmented audiences.
Besides, to manage the workflow within an organization at the right time, Webhook helps marketers to integrate and communicate with other teams. Webhook also enables users to send data to any other third party, as well as receive data from other platforms, via API.
Best Uses Of Marketo Webhooks?
Once connected with third-party web services via an API, Marketo Webhook supports ‘Get’ and ‘POST’ of data from diverse locations with a specific URL. The best uses of Marketo Webhook include:
- Creating ‘Cases’ or ‘Support Tickets’ for CRM or any other third-party customer relation software
- Deliver text messages to any prospect, targeted audience or customers.
- Search for current leads, accounts or contacts on a CRM platform
- Check with and stop the generation of duplicate customers’ data on CRM.
- Add data from any open-source data points.
- The track “trolling” activities on the website and stop such accounts involved in those activities.
How to Improve Marketing Campaigns with Marketo Webhook?
Set Up Notifications To Track Inactive Contacts And Communicate With New Ones
By monitoring when your customers are inactive for an extended period or when a new customer is trying to log in, Marketo Webhook continually notifies you so that you can take measures accordingly. Moreover, this feature enables new employees in your organization to initiate dialogues with new contacts to make them aware of your services, offers and communications.
Address Customers Complaints
By making use of the CRM synced with the platform, Marketo Webhook allows you to create a case for customers who are not regularly logging in with your platform. It enables the customer service team to access the details from the CRM to address the pain-points of those customers.
Avoid Duplicate Contact Details
“Marketers can create a Webhook called Web-to-Lead that can help prevent risks of duplicate records, set the Webhook request type as ‘POST’. Remember that you also need to create a ‘RESPONSE’ Webhook and mapping. Once increased, users need to sign out and sign in with Marketo to verify if the RESPONSE is adequate” writes Marrina Decisions. On the other hand, manually trying to prevent duplicate data and merging details can be time-consuming and inaccurate.
Remind Customers Of The Upcoming Demo Or Event
With so many marketing events and product launch messages reaching your customer’s inbox, it is crucial to keep reminding them of yours. Marketo Webhook makes this easy by automating the process of keeping your customers informed of upcoming events or demos. Only by creating a time-based Salesforce workflow calendar and triggering a smart campaign, you can make an event token for your Marketo customers.
Marketo, with its easy to use features, had been making the life of marketers easy already, and now with Marketo Webhook, marketers can aim for higher goals.
