With rampant globalization, it has become crucial to understand and analyze your customers to get the best ROI. To do so, it is also important to engage them with the best of your marketing strategy and on the right...
Marketers often fail to analyze how their targeted customers will react to content, messages, products, and services. This is because of the growing customer base and increasing segment of the target audience. Moreover, scaling your programs can get more...
In the 21st century, successful organizations know that customers are everything and their experience with the brand matters. They treat data as currency, and the value exchange between the brand and the customer holds more value than mere transactions.
Big...
Though the marketing system's digital transformation has evolved the industry a lot, it has also created several complications in the process. With new marketing system platforms emerging now and then, and with various marketing channels along with a wide...
In this new era of digital marketing, marketers do not look forward to handling too many accounts. Instead, they want to narrow down to a limited number of high-value accounts to engage better and generate higher ROMI. Businesses are...
With so many innovations and technological advancements happening in the marketing industry, conversational marketing is getting more interesting. Businesses are also adopting it due to their elevated results and execution convenience.
If you are looking for the same, Drift should...
Are you new to your Marketo instance and already overwhelmed by the innumerable features that Marketo has to offer? Welcome to a whole new world of marketing automation where there is a lot to learn and integrate because Marketo...
In this age of social distancing, people are more interested in webinars than ever before. So why not utilize this time and make the most of it. Besides, it's only wise to educate your target market about a new...
The process of communicating with potential prospects and customers via various digital marketing channels is known as multi-channel marketing. Instead of focusing on a single marketing campaign, multi-channel marketing uses several marketing channels and campaigns to target more leads...
Customer engagement is the backbone of any business success, and thus, maintaining a healthy customer relationship throughout the customer lifecycle is crucial. But as businesses grow and gain more leads and customers, it might get a little tricky for...
