In 2024, data privacy regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) require strict compliance. These laws aim to protect consumer data. The impact is massive, influencing everything from data collection and storage to...
A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it was first created by Google in 2016 as an open-sourced library to help publishers load pages or sites more quickly on mobile,...
Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies widely to acquire the best talents by promoting company culture.
A poor company culture increases turnover rates and...
As a marketer, you have the responsibility of creating your marketing reports every month. You have to fetch data on each platform, copy-paste those numbers into an excel spreadsheet, and create reports for either your clients or your boss....
Marketers often fail to analyze how their targeted customers will react to content, messages, products, and services. This is because of a growing customer base and increasing segment of the target audience. Moreover, scaling your programs can add challenges...
Attracting consumers to make a buying decision with B2B email marketing can be difficult. However, if done correctly, email can be a lucrative channel that generates a ton of business. It all depends on which customers you’re targeting and...
Twilio Segment, a Customer Data Platform, launched its Developer Toolkit. It’s a unique set of tools built for developers. This Developer Toolkit gives companies the flexibility to customize their customer data stack so that they can deliver flawless customer...
With rampant globalization, it has become crucial to understand and analyze your customers to get the best ROI. To do so, it is also important to engage them with the best of your marketing strategy and on the right...
Re-engaging consumers is a challenging task. You want to encourage them to click-through, read, and convert into customers, but you also don't want to act desperate.
Re-engaging Subscribers with Permission Reminders
Permission reminders are not sent very frequently. However, they are...
Though the marketing system's digital transformation has evolved the industry a lot, it has also created several complications in the process. With new marketing system platforms emerging now and then, and with various marketing channels along with a wide...
