Tuesday, May 14, 2024

Robin Cole

4 Things to Consider when Migrating Marketing Automation Solutions

If you are planning to replace your existing marketing automation solution with an advanced version, let us warn you. Your business might come across several challenges. Migrating to a different marketing automation solution can be more difficult...

Marketo Engage Adds New Features

Marketo Engage announced the release of new features available from July 31 and stated that more such features would get added in the next quarter of the year. Aiming towards incremental improvements and changes to its system,...

Which Marketing Tool Will Fit Your Business Needs – Marketing Automation or CRM?

Marketing Automation refers to a platform that can enable you to automate your diverse marketing tasks based on preset rules and triggers. For instance, automation tools can allow you to deliver an email automatically to subscribers if...

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AMP Emails: Why You Need to Start Utilizing Them Right Away

A framework for adding interactivity inside email messages is known as Accelerated Mobile Pages (AMP). While it...

How Can Marketers Increase Their Chances of Successful MarTech Investment?

Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot...

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

The primary objective of any marketing automation strategy is to engage and nurture leads. Automation platforms such as drip campaigns, behavioral-trigger notifications,...

Marketing Strategies to Promote Company Culture and Attract Top Talent

Did you know that besides increasing your sales, marketing is also crucial for human resources operations? Successful companies have used marketing strategies...

How to Select the Best Marketing Automation Platform to Drive Your E-commerce Business

With numerous marketing automation platforms to choose from, it can be difficult for marketers to find out which one will be the...