In an interview with Josh Mateer, Marketing Automation Manager at Weave, we analyzed the secret to becoming a strong marketing professional. Skilled in Salesforce CRM, Microsoft Dynamics, Maropost, Sales, Team Building, Management, and Networking, this is what Josh had...
Besides having a work experience of over seven years in digital marketing communications, Ahmos Diaz has bagged certifications from Marketo, Hubspot, and Eloqua. In an interview with MarTech Pulse, he tells us more about his perspective towards marketing operations.
About...
In an interview with Richard Dedor, a marketing executive with 14 years of experience, we analyzed his approaches towards marketing automation. Proficient in almost every existing digital platform, Richard has been certified by the Google Analytics Academy, Google Ads,...
With an experience of over 25 years in leading global marketing transformations and scaling technology companies, Van Diamandakis has worked for both startups and large enterprises such as Oracle, WebEx, Riverbed, and Sage. He has been driving meaningful financial...
Daniel Murray, Marketing Operations at ServiceTitan, expressed his love for demand gen, marketing operations, revenue operations, and solving problems in an interview with MarTech Pulse. His understanding of how to work in complex B2B marketing tech stacks like Marketo,...
In an interview with Christine Librojo, Marketing Operations at FourKites, I got mesmerized by the way she handles operational processes in finance, human resources, administration, and marketing. Her thorough understanding of her company culture and its business goals has...
Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape.
Demandbase One brings together the best of Demandbase and Engagio, helping B2B...
Customer data systems are gaining momentum in the environment of marketing technologies. Marketers and brands may witness steady growth in customer data systems in the year to come.
A CDPs main functionality focuses on collecting a range of data from...
Customer engagement can be a tricky skill to manage. Determining how your customers interact with your marketing content may not be apparently easy at first. Afterall, social media followings are mostly voluntary and the type of engagement you receive...
Happy customers bring revenue and reputation to the brand. Thus, it is important to keep an understanding of existing customers to foster their needs and build customer loyalty. Providing the right customer experience brings recurring purchases and improves sales...
