Email marketing has proved its worth when it comes to attracting and acquiring new customers in a more cost-effective way as compared to other marketing channels. It is not only easy to send but also generates impressive results, and...
The ongoing pandemic has taught all of us a lot about what it takes to manage situations during a crisis. All industries and businesses underwent a massive economic crisis due to COVID-19. Thus marketers started coming up with new...
If you are a digital marketer, you must be thoroughly aware of the fact that it costs a more generous amount to attract and acquire new customers than retaining the existing ones. The success of digital marketing depends on...
Email marketing has made the life of marketers easy and smartphones have made the life of consumers easy. “According to Campaign Monitor, 68% of email campaigns were reported to be opened on mobile devices. And more than half of...
Email marketing has always been the cornerstone in digital marketing and with the advancement in technologies, modern email marketing operations can offer amazing benefits to your business. But are you doing it the right way to increase the open...
The cursed year of 2020 is about to get over and we hope the coming year is filled with a lot of happiness and prosperity for all of us. But then, we still have a month to go and...
Marketo certified expert, Valerie Whiting, is an experienced automation manager with a demonstrated history of working in the computer software industry. She is skilled in marketing automation, marketing technologies, sales enablement, customer relationship management (CRM), Salesforce, and management. In...
As a B2B marketing leader focused on revenue performance management, Brian Hansford is also a B2B revenue producer, multimillion-dollar pipeline builder, marketing technologist, marketing data analyst, and content strategist and producer. He has made a huge contribution towards the...
I got a chance to sit down with Kate Adams, a recognized startup marketing leader and she has shared some interesting insights on the marketing industry and the current trends that are changing the industry.
About Kate Adams
Kate Adams:...
Recognized as a leading marketing automation expert, Lauren McCormack is a resourceful and award-winning marketer. We've recognized her as a Marketing Automation Wizard and got a chance to interview her.
About Lauren McCormack
Lauren McCormack: With a passion to innovate,...
