Apollo enhances the growth and success of your organization with a scalable, reliable, revenue engine and account-based sales platform. It’s a viable solution for the persistent pain of the reps that aren’t sending the right messages, at the right time, to the right people, despite the three to six sales point solutions they use each day. This platform includes a full engagement stack, an up-to-date database of 200M+ contacts, advanced Rules Engine and fully custom Analytics suite. Marketers can now focus on building strategies based on advanced revenue data and hardcore selling, minus the guesswork.
Here are some of its Features:
Lead Builder: Creates targeted contact lists.
Integration to CRM/Marketing Automation: Integrates to popular Marketing automation software for enabling sales and for the team to view contact/company data from within the software.
Data Cleaning/Enrichment: Enriches existing data that is maintained in other systems.
Data Segmentation/Filtering: Possesses functionality to filter or segment data from within sales intelligence software.
Search: Offers search tools that allow users to find the data they need quickly.
News/People Alerts: Notifies you about the changes happening to industries and companies.
Connections: Finds the people you know that can introduce you to contacts at prospects.
Reporting: Provides the ability to create reports that meet your business requirements.
Messaging: Allows messaging the contacts directly from within the sales intelligence software.
Internationalization: Let’s multi-national organizations use tools effectively across multiple currencies and languages.
User, Role, and Access Management: Gives access to select features, data, and objects based on the users, user role, and groups.
Performance and Reliability: Is consistently available (uptime) and allows users to finish tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards: Helps access pre-built dashboards and custom reports.
Mobile User Support: Allows software to be used on multiple mobile devices, including tablets and mobile phones.
APIs: Validates integration to external systems
Lead Intelligence
Market Insights: Bestows tools that help in identifying critical trending topics and content that engage customers.
Account-level Insights: Helps in determining the correlation between site visits and ad exposure, assets downloaded, leads generated, content, and more.
Lead Analysis: Systematizes leads through lead scoring, account-level insights and market insights.
Lead Validation: Cleans, de-duplicates, and verifies lead data.
Lead Enrichment: Enriches existing lead data with missing information.
Lead Quality: Provides accurate, up-to-date contact information for leads, like contact number and email address.
Browser Extension: Offers a browser extension that validates or enriches information within the user’s browser.
Lead Management
Segmentation: Provides prospects segmentation capabilities which assist marketing prioritization and effectiveness.
Predictive Scoring: Automatically scores prospects based on engagement levels and behaviour.
Account Identification: Helps in identifying and distributing accounts internally, giving priority to those that are more likely to convert to sales.
Marketing Campaigns
Omni-Channel Tracking: Allows easy tracking across multiple digital advertising channels, like mobile, video, and social media.
Revenue Planning: Allocates marketing budget based predicted amount of incoming revenue.
Media Attribution: Aids in the attribution of the marketing budget by identifying successful initiatives and campaigns.
Opportunity Timeline: Gives a timeline to visualize the effects of individual campaigns, other opportunities and leads.
Customization: Let’s you automatic custom report types to match the goals of a company.
Integrated Workflows
Task Management: Mechanizes in-system tasks, provides reminders and details for manual tasks for sales team members to complete.
Email Tracking/Automation/: Integrates tightly with an email inbox and allows the scheduling and tracking of email outreach and correspondence.
Calls and Voice: Integrates tightly with dialer software, provides sales dialer functionality, with useful automation and high-quality calls.
CRM Integration: Allows two-way integration with sales CRM: (1) Pulls CRM data to populate and personalize sales outreach. (2) Tracks sales team actions and prospect responses.
Repeatability and Reportability
Content Management: Incorporates and retains company-approved messaging and presentations into calls, meetings, emails and more.
Workflow Management: Arranges automated sales tasks and outreach across several channels like calls, email, calls, social media and integrated systems.
Workflow Performance: Outlines the effectiveness of the outreach workflow, messaging, specific marketing materials, outreach tactics, and team members.
Sales Coaching and Insights: Gets relevant insights on how a team member can perform better, with prospect-specific hints or improved sales techniques.
Presently the Pricing is as Follows:
- Plan 1. It’s free at $0 with 50 email credits/month.
- Plan 2: The “Basic” is $49/user/month which is billed monthly with 200 email credits/month.
- Plan 3: The “Professional” is $99/user/month is billed monthly, unlimited email credits, 50 direct dials/month.
- Plan 4: The “Custom” is $99/user/month, 5-seat minimum, annual billing only, unlimited email credits, with custom direct dials.
Conclusion
Apollo addresses two very significant problems: it helps in finding individuals, companies and their contact information including email address), and secondly, it gives a robust email platform that allows us in creating segmented drip campaigns.
With that sheer number of prospects, it can get a little overwhelming, at times. The available search criteria are superb and are updated continuously so that any incorrect info can be flagged, and the amount reimbursed if the email address is incorrect. Although their email drip campaign functionality is quite similar to other platforms, they continuously keep adding tweaks and new features. There are just so many features, to use and learn from, that it might take some time to get used to the tool.
