Triblio stimulates the pipeline with personalization, which is used by marketing, sales, and customer success teams to increase sales.
It creates effective campaigns by using ads, web, and analytics; and is enriched with unique features such as audience management, orchestration, purchase intent, web personalization, account-based advertising, account analytics and sales activation.
Here’s How Triblio Helps Marketers and Organizations:
Triblio organizes sales and marketing campaigns at every stage of the customer’s purchase journey. It combines web personalization, account-based advertising, and sales activation features in a single platform to create campaigns across multiple channels. These campaign analytics and tools run on AI-powered purchase intent engines that assess the amount of interest each account has in making the purchase. It has a single integrated platform for helping large to mid-sized organizations in launching and scaling their Account-Based Marketing Efforts.
Triblio is an integral part of accounting-based marketing technology. It allows marketers to personalize, based on marketing and advertising segmentation, with the ability of multichannel account marketing. It also empowers B2B Marketing organizations for unifying inbound and outbound marketing for growing revenue within target accounts.
Fundamentally Peers Utilize Triblio For:
Processes: Like an advertisement, account management, and engagement management.
Channels: Like display advertisement, website, and phone calls.
Capabilities: Like landing page, personalization, and artificial intelligence.
Goals: For scaling best practices, increasing sales, revenue, and improving ROI.
Industries: Like computer software, marketing, advertising, information technology and services.
Some of Its Key Features Include:
- Creating multichannel campaigns that combine account activities like marketing automation, account priority, and purchase intent.
- Audience management that can be achieved using data from primary and 3rd party source, based on mapping. It leads to recognizing accounts with AI-powered ID engines.
- Account-based advertising, which is performed by reaching key decision-makers, targeting accounts, running display, mobile ads, social ads, mobile ads, and video ads for specific contacts and roles.
- Web personalization that is done by dynamic CTAs, auto-trigger sales out-boarding, and creating account micro-sites, for engaging multiple accounts with relevant messages.
- Sales activation, which is done with the help of outbound sales activities, marketing campaigns, and by automating sales plays in CRM workflows.
- Account analytics that shows the influence of campaigns through web analytics, campaign attributes, revenue and progression of accounts through sales funnel.
Conclusion
Increased revenue and sales with a keen focus on scaling best practices are some of the most popular goals achieved using Triblio. It is most well suited for channels like phone calls, website, channels and social media. At the same time, the most preferred business processes when using Triblio are engagement management and account management.
It is a provider of account-based marketing software, and it’s solutions aim to increase engagement, demand generation, and sales conversations within target accounts, and personas.
