Treasure Data is a cloud data management platform that lets everyone unify, explore and automate the analytics that drives their business. It provides a managed analytics infrastructure as a service that simplifies data management. It gives cloud services for the complete data pipeline that includes the collection, storage and analysis. Customers have visibility of their data, data sources, jobs, destinations, users, and usage information. It manages and administers everything from a unified console and allows consolidating data between all users SaaS tools automatically, without CSVs, which includes pulling data from all apps into a simple cloud with single connectors, transforming and pushing data back into their Apps and BI tools for consumption.
Treasure Data empowers companies by delivering rich customer insights that drive outstanding customer experiences. They target specific segments of customers and feed them with relevant information. Its data formatting capabilities is very efficient, which enables brands that are built on a robust data management foundation, to securely unify customer data across silos at scale so they can better identify, engage, and acquire customers. The highly configurable platform evolves with the existing technology stack to future-proof all customer data initiatives. Treasure Data currently hosts 400 customers, including the Global 2000 enterprises and Fortune 500.
Treasure Data Platform Features
Data Sourcing
Data Enrichment: It uses external data sources to improve customer profiles.
Expandability: It is updated to accept novel types of data and sources.
Content Marketing : It acts as a content marketing platform.
Multiple Devices: It engages with customers across each device with a consistent message.
Intelligence
Marketing Performance Measurement: It provides an analysis of the marketing program’s ROI and its efficiency.
Predictive Modeling: It provides insight into “what-if” scenarios and predicts outcomes based on statistical models.
Recommendation Engine: It uses artificial intelligence to provide suggestions based on desired outcomes.
Pricing
Pricing information for this is supplied by the software provider and can only be retrieved by contacting the organization, in person. Contact the seller for final cost negotiations to purchase it.
Conclusion
Treasure Data is a useful platform that is used to enrich the customer data, actively engage with the current and new customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. It allows utilization of the necessary proactive technology to increase customer retention, and render a satisfying experience. The look and feel of this fantastic platform are conducive for a professional hailing from any background and level. It is lightweight, easy to maintain and can be integrated with an extensive range of external systems as a source or target. Their support team is accessible around the clock for consultation if any doubt/confusion or any guidance is needed for the implementation.
Treasure Data has been able to improve the customer experience significantly. It is transforming data points into a very profitable customer experience. It successfully handles the gulf that exists between data exploration and data formatting and works well in targeting a segment of clients for distinct operations.
