Most marketers these days are aware of the benefits of incorporating Marketo in their marketing system, but a huge section of them are still not aware of the real magic Marketo can do. Most marketers leave out on major possibilities to make better use of its wide spectrum of features, tools, and functionalities that have the potential to drive the marketing campaign faster and better.
Here are five guidelines on how to get the most out of Marketo that will smarten up your skills and help discover secret tricks to enhance your Marketo expertise.
Get More from Email Editor 2.0
The Email Editor 2.0 in Marketo offers amazing email editing options. The Marketo email editor enables users to add variables inside the editor. Once this option is enabled, users no longer have to write tags or code for editing emails. Moreover, Email Editor 2.0 allows users to modify buttons, font text, change spacing, append, or delete modules from emails, and many other things. This user-friendly tool is extremely easy to set up as well.
Nurturing Tools
The most effective way to nurture your target audience is to map the right strategy to educate, inform, and nurture leads at the right time with the right message. The lead nurturing option in Marketo enables users to identify qualified leads that are ready for the sales funnel. It also helps sales representatives convert more leads and close more deals. It enables capturing spot opportunities for upselling new lineups to existing customers while effectively saving time in closing deals with buyers.
List Import Template
The List Import Template in Marketo is built for users who are focused on importing their email lists into their engagement program. This template includes different fields along with a preview of how the data will look after data addition is complete.
Segmentation and Dynamic Content
It is important to segment messages and the content to gain higher engagement and responses from their target audience. The Marketo tools, Segmentation and Dynamic Content provide users with the ability to categorize and sort leads according to diverse criteria such as industry, job titles, departments, region, preferences, and buyer persona. It facilitates users with easy to set up benefits and helps create dynamic emails with the ability to apply snippets on landing pages targeted for specific segmentation.
Marketo Programs and Channels
Marketo Programs and Channels use advanced analytics to create detailed reports. Marketers who are not using this tool fail to optimize reports efficiently and often end up missing opportunities that arise out of their reports and insights.
Marketo, a leader in the marketing automation industry, has been continually upgrading its features to improve user experience. But it is the responsibility of the users to keep their marketing system updated to get the maximum benefit.
