Salesforce, a universal leader in CRM, announced Advertising Sales Management for Media Cloud today. It is an industry-specific application for managing cross-channel advertising sales.
With advertising sales management for the media cloud, the business said publishers could make the most...
Creative members of a team are as important as the technologically sound ones. They should be taken into the team early on as a part of new technology implementation.
Many creative team members are either included too late or are...
A business, irrespective of its industry and size, needs a roadmap to achieve its goal. And these days, no company can thrive without a MarTech plan. Marketing technology comes at the top of the list of business strategies as...
