Marketo’s LaunchPoint program periodically releases new apps to enhance the platform’s usability with additional outstanding capabilities. These LaunchPoint partner apps strengthen the efficiency of marketing automation and account-based marketing programs for offering higher ROI to its users.
Below is the list of 5 Marketo LaunchPoint apps that you need to integrate into your system:
Mintigo for Marketo
Mintigo has a robust artificial intelligence (AI) program that equips marketers with both marketing analysis and predictions for improving their campaigns and engagement. The cloud-based predictive platform enables marketers to perform better data-backed marketing campaigns. It increases engagement from their marketing programs across diverse channels.
Companies can utilize real-time predictions and data to identify the customer insights gathered by the app to drive engagement and focus on their targeted customers more efficiently. Using this ICP data, marketers can engage with buyers with the right messages, content, and offers across the channels where buyers are most active. Also, the predictive insight of the app enables users to attribute scores accurately to their leads.
SnapApp for Marketo
SnapApp helps marketers to produce interactive content experiences through diverse channels for engaging with their targeted audiences. It has a diverse range of interactive content creation tools to promote and distribute through various channels. It allows SnapApp to offer seamless data integration capabilities with Marketo to create rich and interactive content for leads and accounts on the Marketo database. Its extreme ease of use for creating, publishing, distributing, and measuring engagement coming from the content and campaigns makes marketing easy.
SnapApp creates a two-way dialogue with its interactive content that facilitates connecting and engaging with targeted audiences better. Moreover, it does not require any technical support to merge SnapApp content with Marketo CMS, instances, mobile campaigns, social media pages, and any other platform or channels.
Cloudwords for Marketo
Cloudwords’ zero hassles of integration enable marketers to reduce the time they spend in promoting and selling their products and services. It syncs with Marketo using a single intake channel or central request portal within seconds to reduce manual efforts. Moreover, Cloudwords facilitates stakeholders and local teams to access and execute projects. Its real-time analytics enhances the visibility of project spend through dashboard tools and reports and get automated notifications.
Uberflip for Marketo
If you are willing to build compelling content experiences for customers and generate better-qualified leads by using the content resources, you need to integrate Uberflip Marketo LaunchPoint app. It helps marketers to improve their control over the buyer’s journey. It also allows customers to pick their preferred types of content that they find most useful and engaging, enabling organizations to build better customer relationships. Moreover, Uberflip supports integration with CTA in Marketo forms and tracks the number of clicks coming from the CTA.
Oktopost for Marketo
Organizations that are willing to integrate social media activities to improve lead generation efforts need to integrate Oktopost. It helps sync marketing with social media and is a handy tool for businesses. It aligns marketing and sales activities and increases social media engagement and generates new sales from it.
Oktopost also allows marketers to monitor, identify, and measure leads and sales generated from specific social media activities conducted on diverse social media channels. It enables marketers to focus on the right social channels with the right kind of messages to maximize revenue. It helps marketers to make data-driven business decisions based on insights on social media activities.
By integrating these five Marketo LaunchPoint apps, you can increase the benefits that Marketo offers to your marketers. It has a lot to offer to your marketers, but you need to know what to integrate and how to make the most of it.
